Dingli Luhong: Innovation-driven, Composing a New Chapter in Electrical Control Technology

    In the field of electronic control technology for construction machinery and mobile vehicles, there is such an enterprise that takes independent research and development as its core and system solutions as its leading force, and has rapidly risen to become an innovation benchmark in the industry - this is Hunan Dingli Electrical Technology Co., LTD. (referred to as: Dingli Luhong). Recently, we were honored to have an exclusive interview with Xia Yunlong, the general manager of Dingli Luhong, to jointly discuss the company's strategic layout in terms of technological innovation, market expansion and future development.

    Xia Yunlong's career began in the port industry. By chance, he stepped into the field of electrical control for construction machinery. During the years he  worked in a foreign-funded enterprise, he accumulated rich industry experience and technical resources. In 2018, Mr. Xia Yunlong keenly seized the opportunity of the rapid development of China's construction machinery industry and resolutely decided to start his own business, establishing Hunan Dingli Electrical Technology Co., LTD.

    At that time, the construction machinery industry was in an upward trend, and as a core component, the market demand for electronic control technology was huge. Mr. Xia Yunlong recalled, "We decided to start with trade purchasing and gradually shift to independent research and development to provide customers with better products and services."

    Since its establishment, Dingli Electric has always adhered to a strategy of advancing both independent research and development and system solutions simultaneously. The company has developed over a hundred product models in five major series, including display screens, remote controls, controllers, sensors and drivers, which can meet the diversified customization needs of customers and has formed complete sets of solutions for various application scenarios.

    Our product line has gradually expanded from the initial simple panels to the current seven major categories of electronic control products, covering multiple fields such as construction machinery and mobile vehicles. Xia Yunlong introduced, "In terms of technological innovation, we have been continuously increasing our investment in research and development. Currently, the proportion of R&D personnel exceeds one-third of the total number of employees in the company, and the proportion of R&D investment to sales revenue is as high as 30% to 40%."

    It is precisely this persistent pursuit of technological innovation that has enabled Dingli Electric to quickly stand out in the industry. The company's products not only have a foothold in the domestic market but are also exported overseas, serving over one million devices worldwide.

In the domestic market, Dingli Electric has won the trust of many customers with its outstanding product performance and high-quality service. The company has established multiple R&D and sales institutions in Changsha, Jinan, Xuzhou, Shenzhen and other places, forming a sales network covering the whole country.

    We are well aware that only by thoroughly understanding the needs of our customers can we provide solutions that truly meet market demands. Xia Yunlong said, "Therefore, we constantly enhance communication and cooperation with our customers to jointly promote the upgrading and replacement of our products."

    In overseas markets, Dingli Electric has also performed outstandingly. The company has established sales outlets in Russia, South Korea, Australia and other places, and its products are exported to many regions such as Southeast Asia, the Middle East and North America. Facing the fierce competition in the international market, Xia Yunlong stated, "We have always prioritized quality. By offering cost-effective products and excellent services, we have won the recognition of overseas customers."

    Looking to the future, Xia Yunlong is full of confidence in the development of Dingli Electric. He said that the company will continue to increase investment in research and development, promote technological innovation and product upgrading. Meanwhile, Dingli Electric will also actively expand its overseas market, enhance its brand influence, and strive to become a world-class provider of electrical components and system solutions.

    We are well aware that in today's globalized world, only by constantly innovating and making progress can we remain invincible in the fierce market competition. Xia Yunlong emphasized, "Dingli Electric will continue to uphold the core concept of 'creating value for customers', and through innovation and sustainable development, provide customers with outstanding value and services, promoting the progress of electrical control technology."

    In addition, Xia Yunlong also disclosed that Dingli Electric is actively seeking cooperation with universities and research institutions to jointly promote the research and application of electrical control technology. He believes that through the deep integration of industry, academia and research, Dingli Electric will have a broader development prospect in the future.

At the end of the exclusive interview, Xia Yunlong said, "Every step of Dingli Electric's growth has been inseparable from the support and trust of our customers." In the future, we will continue to be customer demand-oriented, constantly improve product quality and service levels, and create greater value for our customers.

    Under the leadership of General Manager Xia Yunlong, Hunan Dingli Electrical Technology Co., Ltd. is striding towards the peak of electrical control technology with firm steps. We have every reason to believe that in the near future, Dingli Electric will surely become a brilliant star in the industry and lead a new chapter in electrical control technology.