The localization strategy has been further advanced, and Taikaiying made its appearance at the Indonesia Mining Exhibition

Recently, one of the largest international mining equipment exhibitions in Asia - the Indonesia Mining Machinery Exhibition - grandly opened in Jakarta. Mining machinery manufacturers and tire brands from all over the world participated in this exhibition. Taikaiying showcased a variety of mining tires at the exhibition, including 29.5R25 ETADT, 11.00R20 ETOT and 27.00R49 SUPER TRAC.

With the business expansion of the Indonesian office, Taikaiying has continuously strengthened the promotion of its localization strategy. During the exhibition, customers came in a continuous stream, showing great interest in the performance and quality of Taikaiying's tire products as well as its service system. Taikaiying, with its "Iron Triangle" business model centered on customer value and covering a localized marketing channel system, a product integration R&D system, and a professional service system, has been deeply engaged in the two niche fields of mining and construction. While providing support and assistance to the industry alliance, it has also reached an intention to jointly develop the market with several original equipment manufacturers. The product and brand have been favored and recognized by the market.

Mining is of vital importance to Indonesia's economic development. Mineral exports not only make significant contributions to Indonesia's export earnings and overall economy, but also drive local development and employment rates. Therefore, the market demand for mining machinery has remained strong for a long time. As early as 2020, the business team responsible for localization in Indonesia arrived in the Indonesian market despite the pressure of the resurgence of the epidemic, becoming a pioneer in establishing a localized marketing channel system for Taikaiying. With the continuous deepening of localization, Taikaiying will continue to focus on the two niche fields of the mining and construction industries, constantly enhancing its scenario-based R&D capabilities to provide customers with more suitable products and services.