The proportion of international revenue exceeds 48%! XCMG has been the top exporter of loaders in the industry for 33 years

At XCMG's green and digital loading machinery manufacturing base, the lights were just coming on, but the hustle and bustle remained as usual. Every day, batches of loaders are dispatched from here to all over the world.

XCMG, which has maintained the top position in China's loader exports for 33 consecutive years, saw its overseas cumulative shipments exceed 100,000 units at the beginning of 2022. In the first half of this year, it once again delivered an outstanding performance, with the proportion of international revenue exceeding 48% and the proportion of industry exports exceeding 36%.

The proportion of internationalization has crossed the 40% mark

Chairman Wang Min pointed out that under the strategic guidance of "digitalization, greenization and internationalization", a 40% share of overseas revenue is an important indicator for Chinese enterprises to truly stand firm on the global stage.

Under the new strategic goals, loaders have become a key sector for XCMG to take the lead in going global. The internationalization ratio reached 40%, and the breakthrough point of this achievement can be traced back to 2018.

On the eve of the 2018 Shanghai Bauma Exhibition, XCMG loaders released the "10,000 to 100 Million" strategy. It was the first in the industry to extend the service warranty period of overseas products by one year and support the forward transfer of spare parts worth 100 million yuan to the front line overseas, thereby supporting the goal of exporting 10,000 complete sets of loading machinery annually.

When the charge horn was sounded, the heavy equipment was displayed one by one. The next day, XCMG XC9 series loaders, which are globally leading in technology and quality, were grandly launched. It received market acclaim upon its release and was sent in bulk to North America in early 2019.

The release of products under 2 tons has created a brand-new business growth point. The continuously extended and enriched product line has made XCMG more resilient in the face of market fluctuations. With the strong support of the "Belt and Road" market construction, its market territory has been expanded again and again, and its sales have been rising steadily.

The product technology is leading, aiming for the peak

Driven by the dual changes in the global construction machinery market landscape and demand, XCMG has taken the exploration and upgrading of the "high-end market" as an important part of boosting growth.

Products are at the core of market competition and user value creation. XCMG is launching a fierce attack on the technological high ground. The release of XC9350 has helped XCMG become one of only three enterprises in the world with the manufacturing capacity of super-large tonnage loaders of over 35 tons.

Taking this as an opportunity, XCMG has been making continuous breakthroughs and achieving remarkable success in its loader product line. A series of epoch-making products such as pure electric loaders, remote-controlled loaders and unmanned loaders have been launched one after another. The technological dominance is now unrivaled. The growth rate of over 70% in the global high-end market is the best feedback.

Strengthen the aftermarket and strictly hold the position

The continuous increase in the number of vehicles in use has put pressure on the after-market end. XCMG is well aware that whether it can take root after a breakthrough or not, the aftermarket is one of the key handles.

Under the banner of "Gold Medal Service", 126 overseas distributors have worked in concert, with over 500 service engineers on standby 24 hours a day. For four years, the "Global One Million Mile Service Tour" has been held continuously, covering 38 countries and regions, and on average, more than 1,000 users have been cared for each year.

Through the integration and collaboration of XCMG X-GSS with CRM, Internet of Things and other systems, overseas users can check the spare parts inventory at any time and make direct allocation with one click. In 2021, the overseas shipment of spare parts reached hundreds of millions of yuan.

One day, the great Peng bird rises with the wind and soars straight up nine thousand miles. With the comprehensive improvement and support of its product, technology, marketing and after-market systems, XCMG is bound to be the most dazzling brand card of China's loader industry in the world.