Doosan Lynx "successfully establishes a foothold in the North American small tractor market"

The annual scale of the small tractor market in North America is approximately 170,000 units. Doosan Bobcats aims to achieve a market share of 10% and sales of 300 billion won by 2025.

The reason why Doosan Lynx's small tractors were able to successfully enter the North American market in a short period of time is its unparalleled brand recognition in the small tractor market and the stable service provided by local dealers. Currently, Doosan Lynx has maintained the top position in market share for over a decade based on its stable sales network of over 600 locations in the small construction machinery market in North America and its long-term sales skills.

A Doosan official said, "Despite the impact of the COVID-19 pandemic on North America, the outstanding product performance and various financial plans of Doosan Lynx can still achieve stable sales, and it is expected to realize the sales synergy effect of small tractors and existing products." "By continuously strengthening the product portfolio, We will further consolidate our leading position in the global Compact Equipment market. .